The mediating effect of university image on the relationship between curriculum and student satisfaction: an empirical study of the Royal University of Bhutan

T. Antony Alphonnse Ligori, N. Suresh, Shad Ahmad Khan, Tenzin Rabgay and Karma Yezer

International Journal of Pluralism and Economics Education, 2022, vol. 13, issue 2, 192-208

Abstract: A college/university needs to retain quality teachers through retention policies, but to do so it must assure and maintain quality (both tangible and intangible) in order to provide quality education. This study measures the satisfaction level of students at the Royal University of Bhutan. The input variables are 'curriculum' and 'university image' and additionally, the study investigates the mediating effect of 'university image' between 'curriculum' and the level of 'student satisfaction. ' The results indicate a full mediation of university image between 'curriculum' and 'student satisfaction'. Our findings will facilitate the university (and other higher education institutions) to maintain curriculum quality while enhancing university image, ultimately leading to student satisfaction.

Keywords: curriculum; university image; structural equation model; student satisfaction; student satisfaction index; SSI; Royal University of Bhutan; Bhutan. (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijplur:v:13:y:2022:i:2:p:192-208

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