Innovative Quality Function Deployment in an Indian automobile electrical accessories manufacturing company: an implementation study

R.A. Sankaran, V. Senthil, S.R. Devadasan and Ethish Babu

International Journal of Process Management and Benchmarking, 2008, vol. 2, issue 3, 249-269

Abstract: Quality Function Deployment (QFD) is a popular technique employed for converting customer's vague languages into technically understandable languages. Thus the application of QFD results in customer satisfaction. During recent years, customers' expectation has exceeded satisfaction and reached the level of demanding innovation. Hence a need has arisen to integrate Innovation Management (IM) principles with QFD. Accordingly this paper proposes a model named as 'Innovative Quality Function Deployment' (IQFD). The implementation study of IQFD in a real time situation has been explored by substituting the data gathered in a Kaizen project carried out in an automobile electrical accessory manufacturing company.

Keywords: customer satisfaction; continuous quality improvement; kaizen; quality function deployment; QFD; innovation management; brainstorming; house of quality; automobile industry; automotive electrical accessories; electrical accessories manufacturing. (search for similar items in EconPapers)
Date: 2008
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