Empirical study on conservative and representative heuristics of Hong Kong small investors adopting momentum and contrarian trading strategies

Wing-Keung Wong, Nikolai Sheung-Chi Chow, Tai-Yuen Hon and Kai-Yin Woo

International Journal of Revenue Management, 2018, vol. 10, issue 2, 146-167

Abstract: Recently, a new Bayesian approach has been developed to explain some market anomalies. In this paper, we conduct a questionnaire survey to examine whether the theory holds empirically by studying the conservative and representative heuristics by Hong Kong small investors who adopt momentum and/or contrarian trading strategies. In addition, our study provides evidence for the small investors on their time horizon and risk tolerance when facing uncertainty in their investments. Our findings are useful to small investors in their investment decision making and useful to financial advisors in providing service to small investors.

Keywords: conservative and representative heuristics; momentum and contrarian trading strategies. (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (13)

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Working Paper: Empirical Study on Conservative and Representative Heuristics of Hong Kong Small Investors Adopting Momentum and Contrarian Trading Strategies (2017)
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijrevm:v:10:y:2018:i:2:p:146-167

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