Typical stages in industries' e-transformation – hints for forecasting future entrepreneurial challenges in revenue management

Martin Gersch and Christian Goeke

International Journal of Revenue Management, 2007, vol. 1, issue 3, 276-292

Abstract: One specific form of industry transformation process is the so-called e-transformation, which focuses on the impacts of digitalisation and interconnectedness. Over the course of an industry sector's e-transformation, four characteristic stages of development can be identified to show particular entrepreneurial challenges: channel enhancement, value chain integration, industry transformation, and convergence. This paper investigates these particular stages, which have an impact on a company's revenue management. It finishes with a comprehensive case study concerning the shift of Germany's healthcare sector from the stage of value chain integration to industry transformation and corresponding changes in revenue models.

Keywords: digitalisation; interconnectedness; e-business; e-commerce; e-transformation; industry transformation; revenue management; revenue models; electronic business; electronic commerce; entrepreneurship; channel enhancement; value chain integration; industry transformation; convergence; Germany; healthcare sector. (search for similar items in EconPapers)
Date: 2007
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