Online revenue enhancement: a study of website design impact on customer trust

Fu-Yann Duh, Linda Hu, Jen S. Shang and Tai-Hwa Chow

International Journal of Revenue Management, 2007, vol. 1, issue 3, 293-313

Abstract: This research examines the website design factors that influence the trust in online bookstores. The success of an online store to a great extent depends upon the credibility of its website. The survey results show that security, interaction, and navigation functionality are design constructs that have a bearing on site credibility. Design factors that are controllable by the internet marketers are focused on and integrated into one analysis framework. The knowledge gained in this study concerning online trust helps to advance e-marketer's web presentation and functions, to increase online customers' commitment, and thus to improve firm's revenues.

Keywords: interaction; navigation functionality; online trust; revenue management; security; website design; online revenue enhancement; customer trust; online bookstores; site credibility. (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=15521 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijrevm:v:1:y:2007:i:3:p:293-313

Access Statistics for this article

More articles in International Journal of Revenue Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().