An ACO-based algorithm for optimising the revenue of TV advertisement using credit information

Jun Mao, Jianming Shi, Jirapat Wanitwattanakosol and Shinya Watanabe

International Journal of Revenue Management, 2011, vol. 5, issue 2/3, 109-120

Abstract: We propose an algorithm to optimise a sum of products of revenue and credit information in TV advertising. This algorithm exploits the credit information of the advertiser and the ant colony system. To evaluate the performance of the algorithm proposed in this research, we conduct numerical experiments using real data in the Japanese TV advertising market. The results show that the method in this paper is efficient and promising.

Keywords: ACO; ant colony optimisation; TV advertisements; revenue management; credit information; TV ads; TV adverts; television; Japan; TV advertising. (search for similar items in EconPapers)
Date: 2011
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