Determinants of consumers' frequency of eating out: implication for the restaurant business in India

Waseem Khan, Saghir Ahmad Ansari and Mohd Imran Siddiquei

International Journal of Services, Economics and Management, 2021, vol. 12, issue 4, 388-403

Abstract: This article has examined the determinants of consumers' frequency of eating out through primary survey conducted on 157 urban respondents, interviewed through a structured questionnaire. Of the total respondents, 41% of respondents reported eating out more than four times in a month. The estimates of Poisson count regression model (PCRM) indicate that consumers' high frequency of eating out was significantly prominent among males, young, self-employed, vegetarian, prefer Indian cuisine, spend less than 1,000 rupees per visit and get regular advertising messages. In the end, the study also presents the implication for development of restaurant industry.

Keywords: eating out; restaurant business; Poisson regression model; frequency; food; hotel; India. (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ids:injsem:v:12:y:2021:i:4:p:388-403

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