Trust in the Digital World The Return of the Kings of Old

Richard Collins
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Richard Collins: The Open University, Walton Hall, Milton Keynes, UK

Communications & Strategies, 2008, vol. 1, issue 71, 57-78

Abstract: Drawing principally on examples and literature from the Anglosphere, the author argues that the high salience given to "trust" and "trustworthiness" in recent scholarly literature, and which (notably in Putnam's work) attributes declining trust to a widely mistrusted mass media does not acknowledge the trustbuilding potential (realised in some instances) of interactive "Web 2.0" applications. Drawing on O'Neill's proposal that trust inheres in dialogue and mutual checking and verification, the author argues that "Web 2.0" media provide a variety of instances where the "dialogic" character of "Web 2.0" has established and enhanced trustworthiness. He argues normatively for a combination of "Web 2.0" interactivity and the adoption and implementation of selfregulatory codes in order to enhance the trustworthiness of the media.

Keywords: trust; mass media; Web 2.0; self-regulation; trustworthiness. (search for similar items in EconPapers)
JEL-codes: L82 (search for similar items in EconPapers)
Date: 2008
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