Net Centric Distribution of Video Signal and Must Carry Rules in the U.S

Martha Garcia-Murillo and Ian Macinnes
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Martha Garcia-Murillo: School of Information Studies. Syracuse University
Ian Macinnes: School of Information Studies. Syracuse University

Communications & Strategies, 2010, vol. 1, issue 77, 79-100

Abstract: We are moving to a net centric video distribution model. There is thus a need to rethink must carry rules. In this paper we evaluate the process of transition to a model without must carry rules using an organizational change perspective: leadership; engagement and participation; planning and strategy; process; and outcome evaluation. It concludes that the U.S. Federal Communications Commission did not adequately respond to the needs of the sector and the lack of a transition strategy may have impaired the evolution of the video distribution sector towards a business model that can accomplish both access to greater variety as well as the survival of some local station producers.

Keywords: must carry rules; net centric video distribution; FCC. (search for similar items in EconPapers)
JEL-codes: H11 L22 L86 L98 (search for similar items in EconPapers)
Date: 2010
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http://repec.idate.org/RePEc/idt/journl/CS7705/CS77_GARCIA_MACINNES.pdf

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Persistent link: https://EconPapers.repec.org/RePEc:idt:journl:cs7705

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