Computer Literacy, Online Experience or Socioeconomic Characteristics – What are the Main Determinants of Internet Adoption and Internet Usage?

Joeffrey Drouard ()

Communications & Strategies, 2010, vol. 1, issue 80, 83-104

Abstract: In this paper, we analyze the Internet adoption/usage decisions. To this end, we estimate a sample selection model. In the first stage, we analyze whether the individuals have adopted the Internet; in the second stage, we analyze the Internet usage diversity given adoption. We show that low income and less-educated people are less likely to have adopted the Internet, but they do not have a less diversified Internet usage given adoption. Similar results have been highlighted by Goldfarb and Prince (2008). Furthermore, we show that online experience is a powerful explanation of usage diversity, suggesting that the diffusion of information about the advantages offered by the Internet is partly attributable to the use of the Internet itself.

Keywords: Digital Divide; Internet Adoption; Internet Usage; Diversity. (search for similar items in EconPapers)
JEL-codes: D12 D63 L96 (search for similar items in EconPapers)
Date: 2010
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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