Social Capital and the Use of ICTs by Small-Scale Entrepreneurs in Soweto, South Africa

Andrew Carlson
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Andrew Carlson: Metropolitan State University, St. Paul, Minnesota

Communications & Strategies, 2012, vol. 1, issue 86, 85-102

Abstract: Information and Communication Technologies (ICTs) play a key role in starting and operating small-scale businesses. In Soweto, South Africa, mobile phones have sparked the creation of new business models and strategies among entrepreneurs. Their use is shown to help maintain relationships and build trust between businesses and clients, thus contributing to individuals' social capital.

Keywords: social capital; South Africa; Soweto; mobile phones; strategies (search for similar items in EconPapers)
JEL-codes: O1 O3 Z1 (search for similar items in EconPapers)
Date: 2012
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