Watching Mobile TV in Constrained Telecommunication Networks

Julien Figeac
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Julien Figeac: CNRS – Télécom ParisTech, Paris

Communications & Strategies, 2013, vol. 1, issue 92, 71-90

Abstract: This article shows how users adopt Mobile TV in situations of mobility by choosing TV programmes that are adapted to the size of their mobile phone screens and other constraints of daily commuting, including telephone network reception problems, short time slots, etc. It illustrates how users limit "places" where it is relevant to use Mobile TV in urban environments, in accordance with mobile telephony availability, and consequently, how they re-define the places where older forms of media are used. Consumers use media, including multimedia cell phones, and contents suitable to the resources and constraints encountered during their travel times. This article thus identifies the renewal of media preferences and diverse behavioural factors in connection to telecommunication networks. It describes how this type of engagement in media activities relates to a form of strategic media attachment consisting in exploiting utilisation opportunities in augmented urban environments.

Keywords: media consumers, reception, mobile TV, multimedia cell phone; mobility. (search for similar items in EconPapers)
JEL-codes: Y8 Z00 (search for similar items in EconPapers)
Date: 2013
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