'Few to Many': Change of Business Model Paradigm in the Video Game Industry

Thierry Rayna and Ludmila Striukova ()

Communications & Strategies, 2014, vol. 1, issue 94, 61-81

Abstract: Based on an exhaustive and integrated business model framework, this article examines the critical differences between the two main business model paradigms – the one inherited from PC/console games and the one promoted by mobile and online games – in regard to the five main business model components: value proposition, value creation, value delivery, value capture and value communication. It is found that, despite an increasingly tighter integration of the market, significant differences remain between the two paradigms in most components.

Keywords: video games; business models; paradigm; value creation; value proposition; value capture; value delivery; game consoles; online games; mobile games. (search for similar items in EconPapers)
JEL-codes: D21 D23 D40 L21 L22 L23 L82 O33 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

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