Economic Value of Location-based Big Data: Estimating the Size of Japan's B2B Market

Teppei Koguchi and Toshiya Jitsuzumi
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Teppei Koguchi: Shizuoka University, Japan
Toshiya Jitsuzumi: Kyushu University, Japan

Communications & Strategies, 2015, vol. 1, issue 97, 59-74

Abstract: The rapid development of data handling and statistical analysis has increased international interest in using "big data" for multiple applications. However, many stakeholders are hesitant to take the first step or to make an initial investment because the projected market size is still unknown, despite the high probability of a positive feedback loop once it takes off. This paper provides a basic foundation for further discussion by empirically estimating the size of the B2B market for location-based data in Japan. The results of a questionnaire survey following a conjoint method suggest that location-based data currently produced and stored by Japanese mobile operators can generate as much as 195 billion yen a year, which is equivalent to 11% of the annual operating profits of the Japanese mobile sector.

Keywords: big data; location-based data; dataset market. (search for similar items in EconPapers)
JEL-codes: M15 O33 O38 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (2)

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