Mobile Health Services: A New Paradigm for Health Care Systems

Nabila Nisha, Mehree Iqbal (), Afrin Rifat and Sherina Idrish
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Nabila Nisha: Department of Accounting and Finance, North South University, Dhaka, Bangladesh
Afrin Rifat: Department of Accounting and Finance, North South University, Dhaka, Bangladesh
Sherina Idrish: Department of Marketing and International Business, North South University, Dhaka, Bangladesh

International Journal of Asian Business and Information Management (IJABIM), 2015, vol. 6, issue 1, 1-17

Abstract: Today, information and communication technology (ICTs) are influencing health system development across many developing countries, particularly through the application of mobile communications. As such, there has been an initiation of a new paradigm of mobile health services which has made healthcare delivery more accessible, affordable and effective. However, such service delivery platform has been mainly targeted towards the rural population, so there is growing concerns about its acceptance and future use intentions in the urban areas. The aim of this paper is to examine and critically assess the underlying factors that can influence future use intentions of mHealth services in the context of Bangladesh. The conceptual model of the study identifies that information quality, facilitating conditions, trust and effort expectancy plays an important role in capturing users' overall perceptions of mobile health services. Finally, the study highlights the managerial implications, future research directions and limitations from the perspective of Bangladesh.

Date: 2015
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