Exploring Client Perceptions and Intentions in Emerging Economies: The Case of Green Banking Technology

Mehree Iqbal (), Nabila Nisha, Afrin Rifat and Pradiptarathi Panda
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Nabila Nisha: Department of Accounting and Finance, North South University, Dhaka, Bangladesh
Afrin Rifat: Department of Accounting and Finance, North South University, Dhaka, Bangladesh
Pradiptarathi Panda: National Institute of Securities Markets, Mumbai, India

International Journal of Asian Business and Information Management (IJABIM), 2018, vol. 9, issue 3, 14-34

Abstract: This article describes how in response to the global initiative to save the environment, many emerging economies today promote environmental-friendly practices by implementing various forms of green banking services. Beyond its usefulness for the environment, green banking also benefits the clients by offering new channels of financial services delivery. As such, there may be various factors which can shape the behavioral intentions of clients for adopting green banking, including their environmental concerns, perceived financial cost and timeliness factor attached to these services. Using UTAUT model and Structural Equation Modeling (SEM), this paper thus proposes a model to identify such adoption factors in the context of an emerging economy. The article finds that timeliness, facilitating conditions, environmental concerns, effort expectancy and performance expectancy, plays an important role in capturing clients' overall perceptions of green banking. Results therefore indicate clients may be fairly pragmatic in developing general attitudes towards the use of green banking.

Date: 2018
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