The Role of Customer Commercial Knowledge Management in Improving the Performance of Employees of Insurance Firms in Iran

Bagher Asgarnezhad Nouri, Fahimeh Oleykie and Milad Soltani
Additional contact information
Bagher Asgarnezhad Nouri: University of Mohaghegh Ardabili, Ardabil, Iran
Fahimeh Oleykie: University of Mohaghegh Ardabili, Ardabil, Iran
Milad Soltani: European University of Cyprus, Engomi, Cyprus

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2019, vol. 10, issue 1, 17-33

Abstract: The purpose of this article is to determine the effect of customer commercial knowledge management on the performance of employees of insurance firms. The population comprises the employees of all insurance companies of Ardabil province in Iran. Due to the small size of the population, no sampling was carried out and the population was examined through a census procedure. Data collection was carried out using Newman and Conrad's knowledge management questionnaire and Patterson's job performance questionnaire. A data analysis was conducted with Pearson correlation and regression analysis using SPSS software. The results showed that customer commercial knowledge management can predict staff performance; hence, it is one of the effective factors in improving staff performance.

Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 18/IJCRMM.2019010102 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jcrmm0:v:10:y:2019:i:1:p:17-33

Access Statistics for this article

International Journal of Customer Relationship Marketing and Management (IJCRMM) is currently edited by Riyad Eid

More articles in International Journal of Customer Relationship Marketing and Management (IJCRMM) from IGI Global
Bibliographic data for series maintained by Journal Editor ().