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International Journal of Customer Relationship Marketing and Management (IJCRMM)

2010 - 2017

From IGI Global
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Volume 8, issue 1, 2017

Does Corporate Image Really Matter in Service Recovery Context? pp. 1-14 Downloads
Rania Mostafa
Market Testing Procedures for B2C and B2B in Perspective of Radical Innovation pp. 15-29 Downloads
Mehree Iqbal
The Effect of E-Marketing and Outdoor Media Advertising on Exploratory Consumer Buying Behavior pp. 30-48 Downloads
Abdul Waheed and Jianhua Yang
Improving Customer Relations with Social Listening: A Case Study of an American Academic Library pp. 49-63 Downloads
Margaret C. Stewart, Maria Atilano and Christa L. Arnold

Volume 7, issue 4, 2016

An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries: The Case of Egypt pp. 1-26 Downloads
Hatem El-Gohary and Zeinab El-Gohary
Impact of Athlete Role Model on the Behavioural Intentions of the Youth in Egypt pp. 27-39 Downloads
Alaaeldin Hamdy Ahmed Mohamed, Dina Kamal Mahmoud and Kawther Al Said Elmogy
Brands Loyalty: Empirical Evidence from the Emerging Egyptian Mobile Industry pp. 40-57 Downloads
Maha Mourad and Karim Youssef
Alignment Effect of Entrepreneurial Orientation and Marketing Orientation on Firm Performance pp. 58-69 Downloads
Yueh-Hua Lee

Volume 7, issue 3, 2016

Determinants of Attitudinal Loyalty in Retail Banking: Evidence from Nigerian pp. 1-17 Downloads
Ernest Emeka Izogo
The Consequence of Customer Verbal Aggression: The Moderating Roles of Person-Organization Fit pp. 18-33 Downloads
Ching-Wen Yeh
A Study on Customer Loyalty as a Determinant for Harnessing Power Brands pp. 34-49 Downloads
Rajshree Panda and Deepa Kapoor
The Effects of Risk Preferences on Consumer Purchasing Counterfeit Goods Online pp. 50-63 Downloads
Yi-Fen Chen, Hing-Yu Kung and Chia-Wen Tsai

Volume 7, issue 2, 2016

The Consequence of Customer Verbal Aggression-the Moderating Roles of Person-Organization Fit pp. 1-15 Downloads
Ching-Wen Yeh
Optimal Selection of Business Managers for Integrated Marketing Communications Companies Using AHP and GRA pp. 16-29 Downloads
Pi-Fang Hsu, En-Ping Lin and Chia-Wen Tsai
Uses and Gratifications of Social Media in the Production of Political Information during the 2015 Egyptian Parliamentary Election pp. 30-51 Downloads
Hamza Saad Mohamed
Value Based Differentiation in Business Relationship for Capital Products and Complex Solutions: A Conceptual Framework in Egypt pp. 52-70 Downloads
Ahmed O. El-Tagy and Khaled Wahba

Volume 7, issue 1, 2016

Exploring the Mediating and Moderating Role of Services Marketing Strategy and Safety and Security Measures in the Tourism Industry pp. 1-26 Downloads
Rania B. Mostafa and Lamiaa I. Hefny
Student Participation Behaviour outside the Classroom: Does Attitude Towards the University Brand Matter? pp. 27-41 Downloads
Tamer H. Elsharnouby
An Empirical Study on Social Customer: Evidence from Social CRM pp. 42-60 Downloads
Mohammad Hasan Galib

Volume 6, issue 4, 2015

A Theoretical Examination of SMEs Internationalisation in a Globalised Business Environment: An Eye on the Future pp. 1-29 Downloads
Adyzakrie Mohamad Zaki, David J. Edwards and Hatem El-Gohary
The Critical Soft Factors Affecting the Successful Implementation of Enterprise Resources Planning in the Egyptian Industrial Sector pp. 30-42 Downloads
Salaheldin Ismail Salaheldin and Hisham Fawzy Abbas
A Literature Review on Customer Relationship Management in Banks pp. 43-56 Downloads
Narayan C. Baser and Dhavalkumar Gunvantlal Thakar
Drive Customer Experience for Relationship Management through Actionable Social CRM pp. 57-76 Downloads
Anurag Singh

Volume 6, issue 3, 2015

Measuring Service Quality of the Muslim Friendly Hotels in England and its Impact on Behavioural Intention pp. 1-24 Downloads
Ali Ahmed Abdelkader
Sustainable Improvement for United Arab Emirates' SMEs: A Proposed Approach pp. 25-32 Downloads
Abdel Moneim Mohammed Baheeg Ahmed, Muhieddine Z. Ramadan and Hisham Al Saghbini
Evaluation of Electronic Customer Knowledge Mediating by Electronic Customer Attraction on Electronic Customer Acquisition pp. 33-47 Downloads
Mufleh Amin Jarrah
Factors Promoting Social CRM: A Conceptual Model of the Impact of Personality and Social Media Characteristics pp. 48-69 Downloads
Ainsworth Anthony Bailey

Volume 6, issue 2, 2015

Customer Management Practices: Multiple Case Studies in Stock Broking Services pp. 1-14 Downloads
Gyaneshwar Singh Kushwaha and Shiv Ratan Agrawal
The Use of Social Media Among Public Relations Students in the UAE pp. 15-30 Downloads
Hamza Saad Mohamed
Exploring Consumer Empowerment in Consumption Communities Based in Social Media pp. 31-47 Downloads
Imene Ben Yahia and Lilia El Ferci
Developing and Implementing a Selection Model of Brand TV Commercial Script for a Real Estate Agency pp. 48-69 Downloads
Pi-Fang Hsu, Hung-Yu Chueh and Chia-Wen Tsai

Volume 6, issue 1, 2015

Factors Influencing Office-Workers' Purchase Intention though Social Media: An Empirical Study pp. 1-16 Downloads
Chih-Chin Liang and Hanh Thi Dang
Integrating Smartphone Talking Applications, Trust, Switching Cost and Customer Switching Behaviour in the Mobile Phone Market: The Case of Egypt pp. 17-34 Downloads
Ali Abdelkader
Antecedents and Consequences of Relationship Quality in B2B Markets: A Case Study on a Manufacturing Company pp. 35-60 Downloads
Eman Mohamed Abd-El-Salam
Investigating the Relationship between Educational Quality and Students' Satisfaction: A Post Graduate Student Perspective pp. 61-79 Downloads
Sally Kamel Ali Omran

Volume 5, issue 4, 2014

Determinants of Customer Loyalty: Evidence from the Egyptian Mobile Market pp. 1-19 Downloads
Rania Hussein, Amr Kais and Hamed M. Shamma
To Be Or Not To Be Visible In Company-Managed Virtual Communities? pp. 20-37 Downloads
Imene Ben Yahia
The Relationship Between Customer Demographics and Brand Loyalty in the Indian Telecom Sector: An Empirical Study pp. 38-57 Downloads
K Sai Prasad and Sita Mishra
Workplace Perceptions and Workplace Incivility in Egypt: The Mediating Role of Organizational Cynicism pp. 58-82 Downloads
Mamdouh Zaky Ewis

Volume 5, issue 3, 2014

A Study to Explore Relationships Between Customer Demographics and Brand Loyalty in The Indian Telecom Sector pp. 1-13 Downloads
K Sai Prasad and Sita Mishra
Research Practices in Public Relations Organizations in the United Arab Emirates pp. 14-31 Downloads
Badreya Al-Jenaibi
Customer Satisfaction via Service Quality Dimensions: An Empirical Research on Stock Broking Services: CS VIA SQD pp. 32-48 Downloads
Gyaneshwar Singh Kushwaha and Shiv Ratan Agrawal
The Role Of Loyalty Program (LP) And Brand Attachment In Establishing Word-Of-Mouth Intentions: An Empirical Investigation In The Mobile Sector pp. 49-68 Downloads
Nedra Bahri-Ammari
Analyzing the Influence of Customer Relationship Management on Firm Performance: A Study of Hotel Industry in India pp. 69-97 Downloads
Brijesh Kumar Yadav and Abhijeet Singh

Volume 5, issue 2, 2014

Exploring the Three- Path Mediation Model: A Study of Customer Perceived Value, Customer Satisfaction Service Quality and Behavioral Intention Relationship pp. 1-20 Downloads
Manish Kumar Yadav, Alok Kumar Rai and Medha Srivastava
The Identity Salience and Emotional Attachment Strategies in Alumni-University Relationships pp. 21-37 Downloads
Junhong Min, Madhave N. Segal and M. Deniz Dalman
An Outsourcing Decision Model Based on AHP and Sensitive Analysis for Distribution Marketing Companies pp. 38-51 Downloads
Pi-Fang Hsu, Chia-Wen Tsai and Ying-Hua Chu
Highlighting Visibility and Benevolence to Harvest Good Relationships with Company-Managed Virtual Communities: A Netnographic Study pp. 52-64 Downloads
Imene Ben Yahia

Volume 5, issue 1, 2014

Exploring the Influence of a Salesperson's Selling Approach on Buyer-Seller Relationship Outcomes pp. 1-15 Downloads
Ozcan Kilic and Darryl W. Miller
ICT and Economic Growth: Evidence from Twelve MENA Economies pp. 16-30 Downloads
Subaran Roy, Abdel Moneim M. B. Ahmed and Abdullah A. Abonamah
The Relationship Between Islamic Religion and Ethical Leadership: The Case of Kuwaiti Private Sector pp. 31-43 Downloads
Terki Alazmi
Exploring the Relationship Between Mode of Operation and Performance of Support Teams in Telecommunication Companies pp. 44-63 Downloads
Oussama Saafein
An Analytical Study of the Facebook Content Management Strategies of Dominos India pp. 64-78 Downloads
Priyanka Bhardwaj, Rohit Singh Adhikari and Vandana Ahuja
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