International Journal of Customer Relationship Marketing and Management (IJCRMM)

2010 - 2025

Current editor(s): Riyad Eid

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Volume 8, issue 4, 2017

The Effect of Personality (Brand Ambassadors) on Advertisement and Consumers Purchase Intentions in the Telecommunication Industry pp. 1-11

Opoku Boadi Portia, Guoxin Li and Antwi Philip

Brand Trust Determinants and Customer Switching Resistance: The Case of Mobile Phone Companies in Egypt pp. 12-31

Ali Ahmed Abdelkader and Hossam Al- Din Fathy Mohamed

Increasing the Brand Equity of Private Label Brands pp. 32-50

Tamer A. Awad and Sahar Mohsen

An Exploratory Study of the Impact of Government Policies on the Development of Small and Medium Enterprises in Developing Countries: The Case of Nigeria pp. 51-62

Olusegun Dosumu, Javed Hussain and Hatem El-Gohary

Volume 8, issue 3, 2017

Purchase Intention of Males and Females Through Social Media pp. 1-17

Chih-Chin Liang

The Impact of Internal Marketing Activities on Customer Service Performance in Healthcare Industry pp. 18-30

Amirhosein Abbasi, Mohammad Haghighi, Babak Hazaveh Hesar Maskan, Mahdi Ashkani and Ali Mohammadi

Towards a Conceptual Framework for Investigating Information Systems Success: The Case of Egyptian Banks pp. 31-53

Safaa Hussein

Perceived Positioning of ‘Made in China': Perspective of Means-End Theory pp. 54-69

Hashim Zameer, Ying Wang and Humaira Yasmeen

Volume 8, issue 2, 2017

The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention pp. 1-20

Donald Louis Amoroso, Pajaree Ackaradejruangsri and Ricardo A. Lim

Relationship Marketing as a Mediating Role Between Brand Image and Customer Loyalty in B2B Markets: Evidence from a Manufacturing Company pp. 21-44

Eman Mohamed Abd-El-Salam

Management and Marketing Practices of Social Media Firms pp. 45-59

Abdulaziz Alshubaily

Volume 8, issue 1, 2017

Does Corporate Image Really Matter in Service Recovery Context? pp. 1-14

Rania Mostafa

Market Testing Procedures for B2C and B2B in Perspective of Radical Innovation pp. 15-29

Mehree Iqbal

The Effect of E-Marketing and Outdoor Media Advertising on Exploratory Consumer Buying Behavior pp. 30-48

Abdul Waheed and Jianhua Yang

Improving Customer Relations with Social Listening: A Case Study of an American Academic Library pp. 49-63

Margaret C. Stewart, Maria Atilano and Christa L. Arnold

Volume 7, issue 4, 2016

An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries: The Case of Egypt pp. 1-26

Hatem El-Gohary and Zeinab El-Gohary

Impact of Athlete Role Model on the Behavioural Intentions of the Youth in Egypt pp. 27-39

Alaaeldin Hamdy Ahmed Mohamed, Dina Kamal Mahmoud and Kawther Al Said Elmogy

Brands Loyalty: Empirical Evidence from the Emerging Egyptian Mobile Industry pp. 40-57

Maha Mourad and Karim Youssef

Alignment Effect of Entrepreneurial Orientation and Marketing Orientation on Firm Performance pp. 58-69

Yueh-Hua Lee

Volume 7, issue 3, 2016

Determinants of Attitudinal Loyalty in Retail Banking: Evidence from Nigerian pp. 1-17

Ernest Emeka Izogo

The Consequence of Customer Verbal Aggression: The Moderating Roles of Person-Organization Fit pp. 18-33

Ching-Wen Yeh

A Study on Customer Loyalty as a Determinant for Harnessing Power Brands pp. 34-49

Rajshree Panda and Deepa Kapoor

The Effects of Risk Preferences on Consumer Purchasing Counterfeit Goods Online pp. 50-63

Yi-Fen Chen, Hing-Yu Kung and Chia-Wen Tsai

Volume 7, issue 2, 2016

The Consequence of Customer Verbal Aggression-the Moderating Roles of Person-Organization Fit pp. 1-15

Ching-Wen Yeh

Optimal Selection of Business Managers for Integrated Marketing Communications Companies Using AHP and GRA pp. 16-29

Pi-Fang Hsu, En-Ping Lin and Chia-Wen Tsai

Uses and Gratifications of Social Media in the Production of Political Information during the 2015 Egyptian Parliamentary Election pp. 30-51

Hamza Saad Mohamed

Value Based Differentiation in Business Relationship for Capital Products and Complex Solutions: A Conceptual Framework in Egypt pp. 52-70

Ahmed O. El-Tagy and Khaled Wahba

Volume 7, issue 1, 2016

Exploring the Mediating and Moderating Role of Services Marketing Strategy and Safety and Security Measures in the Tourism Industry pp. 1-26

Rania B. Mostafa and Lamiaa I. Hefny

Student Participation Behaviour outside the Classroom: Does Attitude Towards the University Brand Matter? pp. 27-41

Tamer H. Elsharnouby

An Empirical Study on Social Customer: Evidence from Social CRM pp. 42-60

Mohammad Hasan Galib

Volume 6, issue 4, 2015

A Theoretical Examination of SMEs Internationalisation in a Globalised Business Environment: An Eye on the Future pp. 1-29

Adyzakrie Mohamad Zaki, David J. Edwards and Hatem El-Gohary

The Critical Soft Factors Affecting the Successful Implementation of Enterprise Resources Planning in the Egyptian Industrial Sector pp. 30-42

Salaheldin Ismail Salaheldin and Hisham Fawzy Abbas

A Literature Review on Customer Relationship Management in Banks pp. 43-56

Narayan C. Baser and Dhavalkumar Gunvantlal Thakar

Drive Customer Experience for Relationship Management through Actionable Social CRM pp. 57-76

Anurag Singh

Volume 6, issue 3, 2015

Measuring Service Quality of the Muslim Friendly Hotels in England and its Impact on Behavioural Intention pp. 1-24

Ali Ahmed Abdelkader

Sustainable Improvement for United Arab Emirates' SMEs: A Proposed Approach pp. 25-32

Abdel Moneim Mohammed Baheeg Ahmed, Muhieddine Z. Ramadan and Hisham Al Saghbini

Evaluation of Electronic Customer Knowledge Mediating by Electronic Customer Attraction on Electronic Customer Acquisition pp. 33-47

Mufleh Amin Jarrah

Factors Promoting Social CRM: A Conceptual Model of the Impact of Personality and Social Media Characteristics pp. 48-69

Ainsworth Anthony Bailey

Volume 6, issue 2, 2015

Customer Management Practices: Multiple Case Studies in Stock Broking Services pp. 1-14

Gyaneshwar Singh Kushwaha and Shiv Ratan Agrawal

The Use of Social Media Among Public Relations Students in the UAE pp. 15-30

Hamza Saad Mohamed

Exploring Consumer Empowerment in Consumption Communities Based in Social Media pp. 31-47

Imene Ben Yahia and Lilia El Ferci

Developing and Implementing a Selection Model of Brand TV Commercial Script for a Real Estate Agency pp. 48-69

Pi-Fang Hsu, Hung-Yu Chueh and Chia-Wen Tsai

Volume 6, issue 1, 2015

Factors Influencing Office-Workers' Purchase Intention though Social Media: An Empirical Study pp. 1-16

Chih-Chin Liang and Hanh Thi Dang

Integrating Smartphone Talking Applications, Trust, Switching Cost and Customer Switching Behaviour in the Mobile Phone Market: The Case of Egypt pp. 17-34

Ali Abdelkader

Antecedents and Consequences of Relationship Quality in B2B Markets: A Case Study on a Manufacturing Company pp. 35-60

Eman Mohamed Abd-El-Salam

Investigating the Relationship between Educational Quality and Students' Satisfaction: A Post Graduate Student Perspective pp. 61-79

Sally Kamel Ali Omran

Volume 5, issue 4, 2014

Determinants of Customer Loyalty: Evidence from the Egyptian Mobile Market pp. 1-19

Rania Hussein, Amr Kais and Hamed M. Shamma

To Be Or Not To Be Visible In Company-Managed Virtual Communities? pp. 20-37

Imene Ben Yahia

The Relationship Between Customer Demographics and Brand Loyalty in the Indian Telecom Sector: An Empirical Study pp. 38-57

K Sai Prasad and Sita Mishra

Workplace Perceptions and Workplace Incivility in Egypt: The Mediating Role of Organizational Cynicism pp. 58-82

Mamdouh Zaky Ewis

Volume 5, issue 3, 2014

A Study to Explore Relationships Between Customer Demographics and Brand Loyalty in The Indian Telecom Sector pp. 1-13

K Sai Prasad and Sita Mishra

Research Practices in Public Relations Organizations in the United Arab Emirates pp. 14-31

Badreya Al-Jenaibi

Customer Satisfaction via Service Quality Dimensions: An Empirical Research on Stock Broking Services: CS VIA SQD pp. 32-48

Gyaneshwar Singh Kushwaha and Shiv Ratan Agrawal

The Role Of Loyalty Program (LP) And Brand Attachment In Establishing Word-Of-Mouth Intentions: An Empirical Investigation In The Mobile Sector pp. 49-68

Nedra Bahri-Ammari

Analyzing the Influence of Customer Relationship Management on Firm Performance: A Study of Hotel Industry in India pp. 69-97

Brijesh Kumar Yadav and Abhijeet Singh

Volume 5, issue 2, 2014

Exploring the Three- Path Mediation Model: A Study of Customer Perceived Value, Customer Satisfaction Service Quality and Behavioral Intention Relationship pp. 1-20

Manish Kumar Yadav, Alok Kumar Rai and Medha Srivastava

The Identity Salience and Emotional Attachment Strategies in Alumni-University Relationships pp. 21-37

Junhong Min, Madhave N. Segal and M. Deniz Dalman

An Outsourcing Decision Model Based on AHP and Sensitive Analysis for Distribution Marketing Companies pp. 38-51

Pi-Fang Hsu, Chia-Wen Tsai and Ying-Hua Chu

Highlighting Visibility and Benevolence to Harvest Good Relationships with Company-Managed Virtual Communities: A Netnographic Study pp. 52-64

Imene Ben Yahia

Volume 5, issue 1, 2014

Exploring the Influence of a Salesperson's Selling Approach on Buyer-Seller Relationship Outcomes pp. 1-15

Ozcan Kilic and Darryl W. Miller

ICT and Economic Growth: Evidence from Twelve MENA Economies pp. 16-30

Subaran Roy, Abdel Moneim M. B. Ahmed and Abdullah A. Abonamah

The Relationship Between Islamic Religion and Ethical Leadership: The Case of Kuwaiti Private Sector pp. 31-43

Terki Alazmi

Exploring the Relationship Between Mode of Operation and Performance of Support Teams in Telecommunication Companies pp. 44-63

Oussama Saafein

An Analytical Study of the Facebook Content Management Strategies of Dominos India pp. 64-78

Priyanka Bhardwaj, Rohit Singh Adhikari and Vandana Ahuja