Evaluation of Electronic Customer Knowledge Mediating by Electronic Customer Attraction on Electronic Customer Acquisition

Mufleh Amin Jarrah
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Mufleh Amin Jarrah: Amman Arab University, Amman, Jordan

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2015, vol. 6, issue 3, 33-47

Abstract: In today's increasingly strong, competitive environment and rapidly changing business economies of the world, the electronic customer knowledge is becoming a key factor within organizations as it places considerable emphasis and excessive attention to improve their electronic customer acquisition. As a result, electronic customer knowledge and electronic customer attraction are widely used in the banks to effectively support electronic customer acquisition. In this present business situation, the Jordanian Islamic banking sector has become a highly competitive environment. The purpose of this paper is to suggest a model that defines how the combination between electronic customer knowledge processes and electronic customer attraction would successfully support electronic customer acquisition.

Date: 2015
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International Journal of Customer Relationship Marketing and Management (IJCRMM) is currently edited by Riyad Eid

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