Management and Marketing Practices of Social Media Firms

Abdulaziz Alshubaily
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Abdulaziz Alshubaily: University of Liverpool, Jeddah, Saudi Arabia

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2017, vol. 8, issue 2, 45-59

Abstract: This paper examines the key variances in application and strategy between different social media management strategies and its effective marketing. Social media firms have shown a great ability to control the stages in their product life cycles. These practices lead to managers in these firms overachieving on their respective KPIs and garnering industry attention. An analysis of social media management firms practice shows that high participatory decisions and intellectual and manual skills contributed to these organizations' successes. Other factors like introducing the ‘Like' button and various innovations are observed to have improved consumers' attitudes towards the social media brand. Customer engagement and content enrichment are proven to be driving forces in how online consumers perceive the social media brand. Consumers are demonstrated to be the main means of continuous sustainability and growth.

Date: 2017
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International Journal of Customer Relationship Marketing and Management (IJCRMM) is currently edited by Riyad Eid

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