Uses and Gratifications of Social Media in the Production of Political Information during the 2015 Egyptian Parliamentary Election

Hamza Saad Mohamed
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Hamza Saad Mohamed: Minia University, Minya, Egypt and Zayed University, Dubai, UAE

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2016, vol. 7, issue 2, 30-51

Abstract: This study aims to investigate the extent to which university students are actively seeking out political information on social media during the 2015 Egyptian parliamentary elections. Moreover, it explores the impact of social media usage in the production of political information and its influence on participants' likelihood to vote. A random sample of 400 students at three public Egyptian universities qualified to vote in the 2015 parliamentary election were selected. The interesting result that emerged from this study was that students use social media for seeking information mainly in politics during the election more than pass time and entertainment purposes. Furthermore, the findings have shown that social media usage increased both the political information and participants' likelihood to vote during the 2015 parliamentary election.

Date: 2016
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