The Use of Social Media Among Public Relations Students in the UAE

Hamza Saad Mohamed
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Hamza Saad Mohamed: El-Minia University, Minia, Egypt and Zayed University, Dubai, UAE

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2015, vol. 6, issue 2, 15-30

Abstract: The purpose of this study is to examine public relations (PR) students' use of social media in the United Arab Emirates (UAE). A total of 200 undergraduate public relations' students participated in the study. This research is an attempt to shade some light on the patterns of social media uses and purposes of uses by public relations students in the UAE. It also explores public relations students' attitude towards social media. The study uses quantitative approaches for research methodology. Results indicated that students use social media for friendship and entertainment purposes than educational purposes. Additionally, WhatsApp is the most used social media application, while Facebook came in low level among public relations students.

Date: 2015
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International Journal of Customer Relationship Marketing and Management (IJCRMM) is currently edited by Riyad Eid

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