International Journal of Customer Relationship Marketing and Management (IJCRMM)

2010 - 2025

Current editor(s): Riyad Eid

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Applications of Customer Relationship Marketing in the UK Hospitality Industry pp. 1-21: Geoff Lancaster and Diana Luck
Determinants and Antecedents of Relationship Marketing Orientation: The Impact of Bank Ownership Style on the Bank’s Orientation towards Relationship Marketing pp. 22-43: Ahmed Abdelkader, Howard Jackson and John Cook
Consumer Demand in the Egyptian Market of University Education: An Empirical Investigation pp. 44-61: Amany I. Shahin
A Cluster Analysis of Physician’s Values, Prescribing Behaviour and Attitudes towards Firms’ Marketing Communications pp. 62-79: Despina Karayanni
Adoption of Electronic Payment Services by Iranian Customers pp. 80-97: Abbas Keramati, Bahar Hadjiha, Rose Taeb and Navid Mojir

Customers Knowledge and Relational Marketing: A Web 2.0 Perspective pp. 1-14: Pasquale Del Vecchio and Valentina Ndou
Customer Relationship Management through Communication Strategy: Fibres Industry Case Study pp. 15-26: Abdel Moneim M. B. Ahmed
Media Richness Theory and the Intention to Use Online Stores pp. 27-42: Eric Brunelle
Do Managerial Strategies Influence Service Behaviours?: Insights from a Qualitative Study pp. 43-55: Anna-Lena Ackfeldt and Neeru Malhotra
Expanding TAM and IDT to Understand the Adoption of E-Marketing by Small Business Enterprises: An Empirical Investigation pp. 56-75: Hatem El-Gohary

Customer Relationship Management in Social and Semantic Web Environments pp. 1-10: Ángel García-Crespo, Ricardo Colomo-Palacios, Juan Miguel Gómez-Berbís and Fernando Paniagua Martín
The Factors Driving Continuance Online Shopping in Saudi Arabia: Regional and Behavioral Differences Among Women pp. 11-34: Talal Al-Maghrabi and Charles Dennis
CRM in the Context of Airline Industry: A Case Study of Mexican Airline pp. 35-42: Riyad Eid and Mustafa Zaidi
Role of Time in Development of Trust Within Hi-Tech SME Business Relationships pp. 43-56: Khurram Sharif and Salaheldin Ismail Salaheldin
A Conceptual Model of Customer Innovation Centric pp. 57-71: Amin A. Shaqrah

Effective Implementation of Sales-Based CRM Systems: Theoretical and Practical Issues pp. 1-15: George J. Avlonitis and Nikolaos G. Panagopoulos
The Goals of Customer Relationship Management pp. 16-27: Ronald E. Goldsmith
Global Account Management (GAM): Creating Companywide and Worldwide Relationships to Global Customers pp. 28-47: Svend Hollensen and Vlad Stefan Wulff
Can Firms Develop a Service-Dominant Organisational Culture to Improve CRM? pp. 48-68: Jamie Burton
Identifying the Determinants of Customer Retention in a Developing Country Context pp. 69-81: Norizan Mohd Kassim, Salaheldin Ismail and Nor Asiah Abdullah