Customer Relationship Management in Social and Semantic Web Environments

Ángel García-Crespo, Ricardo Colomo-Palacios, Juan Miguel Gómez-Berbís and Fernando Paniagua Martín
Additional contact information
Ángel García-Crespo: Universidad Carlos III de Madrid, Spain
Ricardo Colomo-Palacios: Universidad Carlos III de Madrid, Spain
Juan Miguel Gómez-Berbís: Universidad Carlos III de Madrid, Spain
Fernando Paniagua Martín: Universidad Carlos III de Madrid, Spain

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2010, vol. 1, issue 2, 1-10

Abstract: The growing influence of the Internet in current 21st-century everyday life has implied a paradigm shift in terms of relationships between customers and companies. New interaction means in the Web 1.0 have undergone a dramatic change in quantity and quality with the advent of the so-called Web 2.0, the Social Web. The upcoming Web 3.0, the Semantic Web will also impact tremendously in how companies understand Customer Relationship Management (CRM). In this dynamic environment, the present work presents a combination of both Social and Semantic Web Technologies and their application in the particular field of CRM. Tool and technology analysis both prove the challenging opportunities for these cutting-edge innovation trends in the CRM domain.

Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 018/jcrmm.2010040101 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jcrmm0:v:1:y:2010:i:2:p:1-10

Access Statistics for this article

International Journal of Customer Relationship Marketing and Management (IJCRMM) is currently edited by Riyad Eid

More articles in International Journal of Customer Relationship Marketing and Management (IJCRMM) from IGI Global
Bibliographic data for series maintained by Journal Editor ().