International Journal of Customer Relationship Marketing and Management (IJCRMM)

2010 - 2025

Current editor(s): Riyad Eid

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Volume 11, issue 4, 2020

The Role of Employee's Innovative Behavior in Strengthening the Impact of Customer Participation on Customer Engagement pp. 1-19

Elsayed Sobhy Ahmed Mohamed

Perceptions of the UAE's Government Communicators Regarding Social Media Roles pp. 20-35

Elsayed Darwish

Communication Strategies and Information Choice Strategy of the Arab Tourists: The Mediating Role of Situational Characteristics pp. 36-47

Bilal Ahmad Ali Al-khateeb and Mohammad Abdel-Hammed Ali Al-Hussein

The Influence of Employer Branding on Employer Attractiveness and Employee Engagement and Retention: Ten Years of Literature pp. 48-69

Nasser Fathi Easa and Ayman Mahmoud Bazzi

The Impact of Firm Characteristics on Corporate Financial Performance in Emerging Markets: Evidence From Egypt pp. 70-89

Salah A. Ali, Mohamed Yassin and Rania AbuRaya

Volume 11, issue 3, 2020

Understanding the Drivers and Consequences of Trust Toward Hotel Websites Under Different Cultural Contexts pp. 1-24

Hassan Alboqami

Impact of Employees' Perceived Corporate Social Responsibility on Organizational Citizenship Behavior: A Proposed Theoretical Model pp. 25-38

Tahniyath Fatima

The Effects of CSR on Tourist Loyalty Toward Rural Hospitality Enterprises and the Moderating Effects of Religiosity: CSR and Tourist Loyalty pp. 39-59

Sattam Saud Alrowais, Mohamed Sobhy Tawfik Abdelwahab and Sameh Abd-el Maksoud Mohamed Aboul-Dahab

The Impact of Customer Relationship Management and Organizational Culture on Mass Customization Capability and Firm Performance pp. 60-81

Inayat Ullah and Rakesh Narain

The Effect of eWOM on E-Loyalty: The Mediating Role of E-Satisfaction pp. 82-100

Haneen Hasan, Hani H. Al-Dmour and Rand H. Al-Dmour

Volume 11, issue 2, 2020

An Evaluation of Toronto's Destination Image Through Tourist Generated Content on Twitter pp. 1-16

Hillary Clarke and Ahmed Hassanien

Consumers' Perceived Value in Internet Shopping: An Empirical Study pp. 17-36

Rama Mohana Rao Katta and Chandra Sekhar Patro

Impact of Food and Beverage Quality on Passenger Satisfaction in Indian Railways pp. 37-52

Ravi Dandotiya, Pranav Aggarwal and Ram Gopal

Specific Human Resource Practices Towards Middle Managers and Their Effects on Their Strategic Roles: A Case of Large Tunisian Companies Participating in Industrial Upgrading Program pp. 53-70

Fakher Moncef Jaoua

Testing the Impact of Social CRM on Firm Performance: The Role of Customer Engagement, Innovation Performance and Social Media Use pp. 71-85

Wafa Belkahla Hakimi and Amira Mehdi

Volume 11, issue 1, 2020

Perceived Benefits of Loyalty Programs and Relationship Quality pp. 1-18

Karen Margaret Corbishley, Roger B. Mason and Corne Meintjes

A Study of the Influence of Cross-Channel Integration in Customer Retention pp. 19-30

Youngkeun Choi

Effect of Employee Empathy on Service Loyalty Through the Development of Trust in and Satisfaction With Service Employee During Service Interactions pp. 31-49

Waseem Bahadur

Survival of New Institutional Sociology Theory: The Case of Environmental Management Accounting in the Egyptian Context pp. 50-63

Mohamed Yassin and Salah A. Ali

The Reality of Financing Small Tourism Firms: The Case of Indian Tourism SMEs pp. 64-80

Javed Hussain, Navjot Sandhu, Hatem El-Gohary and David J. Edwards

Volume 10, issue 4, 2019

The Influence of Customers Social Media Brand Community Engagement on Restaurants Visit Intentions pp. 1-14

Muhammed Alnsour and Hadeel Rakan Al Faour

Determinants of Student Satisfaction in Higher Education: A Case of the UAE University pp. 15-24

Ali S. Gargoum

Critical Success Factors for Enterprise Resource Planning System Implementation in Qatar pp. 25-42

Abdulla Ali Al Rabeay and Karma Sherif

Determinants of User Engagement in Social Commerce pp. 43-56

Youngkeun Choi

Volume 10, issue 3, 2019

Building a Strong Brand Equity in Pharmaceutical Industry: the Case of Over-the-Counter Drugs in Italian Country pp. 1-20

Vincenzo Basile

Understanding Customer Perceived Mall Values: A Confirmatory Factor Analysis Approach pp. 21-34

Anil Kumar Kashyap and Ajay Kumar

The Adoption and Usage of Smartphone Media Technologies as A Source of News by Egyptian University Students pp. 35-53

Hamza Saad Mohamed Saad

Dynamics of Group Lending Mechanism and the Role of Group Leaders in Developing Countries: Evidence from Nigeria pp. 54-71

Obinna Udodiri Nkwocha, Javed Hussain, Hatem El-Gohary, David J. Edwards and Ernest Ovia

Volume 10, issue 2, 2019

A Structural Evaluation of University Brand Equity Dimensions: Evidence from Private Indian University pp. 1-20

Vikrant Kaushal and Nurmahmud Ali

Knowledge Management at Banking Industry: A Review of the Literature and Further Guidelines pp. 21-34

Nasser Fathi Easa

The Relationship Between Customer Engagement, Satisfaction, and Loyalty pp. 35-60

Hani H. Al-Dmour, Wasim Khalil Ali and Rand H. Al-Dmour

Factors That Influence Perceptions and Purchasing of Organic Produce by South African Consumers: A Literature Review pp. 61-76

Geraldene Fynn-Green, Roger B. Mason and Andrea Giampiccoli

Volume 10, issue 1, 2019

Social Media Strategies and Students' Satisfaction at Egyptian Universities pp. 1-16

Nasser Fathi Easa

The Role of Customer Commercial Knowledge Management in Improving the Performance of Employees of Insurance Firms in Iran pp. 17-33

Bagher Asgarnezhad Nouri, Fahimeh Oleykie and Milad Soltani

Impacts of COSER Strength on Service Loyalty: Case of Automobile Repair Service in Tunisia pp. 34-47

Manel Ben Ayed

The Impact of Customer Churn Factors (CCF) on Customer's Loyalty: The Case of Telecommunication Service Providers in Egypt pp. 48-70

Hussein Moselhy Syead Ahmed

Volume 9, issue 4, 2018

Exploring the Factors Influencing Customers Purchase Intention in Online Shopping pp. 1-15

Fahima Khanam

Attribute Priority Arrangement of Cancellations in the Life Insurance Using Rough Set pp. 16-43

M.A. Elsafty and Hamed Mohamed Elkhawaga

Establishing the Criteria for the Quality of Elderly Medical Care From the Multiple Perspectives pp. 44-54

Wan-I Lee, Chun-Chi Chen and Yu-Bin Huang

Financial Pricing in Property and Liability Insurances, Evidence From the Egyptian Insurance Market pp. 55-69

Hamed Abd Elkaway El Kawaga and Asharf Sayed Abdelzaher

Volume 9, issue 3, 2018

Epistemology of Relationship Marketing Strategies: An Instance From Online Travel Industry pp. 1-12

Arvind Kumar Saraswati, Asif Ali Syed and Shamsher Singh

A Proposal Model for Measuring the Impact of Viral Marketing Through Social Networks on Purchasing Decision: An Empirical Study pp. 13-33

Hussein Moselhy Sayed Ahmed

Customer Empowerment and Satisfaction through the Consultative Selling Process in the Retail Industry pp. 34-49

Javier Castillo and Babu George

Impact of Social Networks on Brand Value Based on Customer Behavior Using Structural Equations pp. 50-67

Reyhane Radpour and Ali Reza Honarvar

Volume 9, issue 2, 2018

How Customer Relationship Management (CRM) and Innovation Influence Business Performance Mediating Role of Innovation pp. 1-15

Mona Jami Pour, Elnaz Nabizadeh Mamani and Mohammad Rahimzadeh

Relationship Marketing Model: The Effect of Emotion on Relationship Between Hoteliers and Customers of Five Star Hotels in Bangladesh pp. 16-32

Sara Sarwari

Internet Marketing Adoption by Iranian Distribution Industry: An Attempt to Understand the Reality pp. 33-61

Sepideh Zahiri, Hatem El-Gohary and Javed Hussain

Does Job Satisfaction Always Affect Customer Satisfaction?: Case Study - (SSIO) Social Security Insurance Organization in Tehran pp. 62-78

Mohammad Abdolshah, Ehsan Jafar Zadeh, Reza Talei, Ali Shirzadi and Seyed Amir Mohammad Khatibi

Ethics, Neuromarketing and Marketing Research With Children pp. 79-95

Cynthia A. Bulley, Mahama Braimah and Florence E. Blankson

Volume 9, issue 1, 2018

Entrepreneurial Motives of Egyptian Entrepreneurs: Empirical Evidence From Egypt pp. 1-18

Safaa Ahmed Hussein and Walter Mswaka

The Impact of Rumors on Social Media Sites in Behavior of Purchasing Food Products in the Egyptian Market pp. 19-35

Ali Ahmed Abdelkader and Hossam El Din Fathy Mohamed

Proposing a Quantitative Model Towards Building Trust in B2C E-Commerce pp. 36-53

Mahmoud Zamani and Changiz Valmohammadi

The Role of Microfinance to Empower Women: The Case of Developing Countries pp. 54-78

Festus Aninze, Hatem El-Gohary and Javed Hussain