Communication Strategies and Information Choice Strategy of the Arab Tourists: The Mediating Role of Situational Characteristics

Bilal Ahmad Ali Al-khateeb and Mohammad Abdel-Hammed Ali Al-Hussein
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Bilal Ahmad Ali Al-khateeb: Department of Business Administration, Imam Mohammad Ibn Saud Islamic University, Saudi Arabia
Mohammad Abdel-Hammed Ali Al-Hussein: Department of Finance and Managerial Science, Aqaba University College, Al-Balqa' Applied University (BAU), Jordan

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2020, vol. 11, issue 4, 36-47

Abstract: The main purpose of this study is to examine the mediating role of situational characteristics on the relationship between communication strategies and information choice strategy of the Arab tourists in Malaysia. The study adopted a cross-sectional design with a quantitative survey approach. Overall, the study finds that situational characteristics significantly mediate the influence of information source on the information choice strategy of the Arab tourists but not on the relationship between information source and information choice. The study therefore concludes among others that situational characteristic can only explain the influence of information channels on the information choice strategy but not on the influence of information source on the information choice strategy.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jcrmm0:v:11:y:2020:i:4:p:36-47

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International Journal of Customer Relationship Marketing and Management (IJCRMM) is currently edited by Riyad Eid

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