Impact of Employees' Perceived Corporate Social Responsibility on Organizational Citizenship Behavior: A Proposed Theoretical Model

Tahniyath Fatima
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Tahniyath Fatima: Qatar University, Qatar

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2020, vol. 11, issue 3, 25-38

Abstract: Perceived reality plays a more prominent role in shaping one's attitudes and behaviors than the actual reality itself. Research on perceived corporate social responsibility (PCSR) has gained interest and this research study examines the specific relationship of PCSR with a discretionary behavioral construct, organizational citizenship behavior (OCB). Building upon social theories such as the social identity theory, social exchange theory, social learning theory, and social attribution theory, a conceptual framework is proposed that identifies the impact of internal and external moderators on the PCSR-OCB relationship. Through proposing the impact of external moderators, the researcher aims to bring in objectivity when assessing PCSR, a subjective construct. Further contributions to research and practitioners are highlighted and future avenues for research are discussed.

Date: 2020
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