Entrepreneurial Motives of Egyptian Entrepreneurs: Empirical Evidence From Egypt

Safaa Ahmed Hussein and Walter Mswaka
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Safaa Ahmed Hussein: University of Huddersfield, Huddersfield, UK & University of Alexandria, Alexandria, Egypt
Walter Mswaka: University of Huddersfield, Huddersfield, UK

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2018, vol. 9, issue 1, 1-18

Abstract: This article explores the growth of (SME) development in Egypt. It focuses on measuring the motives of Egyptian entrepreneurs. The research design of the article is based on a quantitative data collection method in which a questionnaire was administrated to 211 small and medium sized firm entrepreneurs in Alexandria, Egypt. The results of the article indicate that the financial motive has less impact than the need for recognition in the process of starting a business. However, the financial motive is greater than the need to preserve family businesses and traditions. The recognition motive is related to perceived favorable governmental policies designed to stimulate entrepreneurial development. The financial motives are not associated with perceived economic conditions or available marketing opportunities. The freedom motive is significantly related to economic conditions, governance, and marketing opportunities. The family tradition motive is significantly associated with economic conditions but only moderately related to marketing opportunity.

Date: 2018
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