Do Managerial Strategies Influence Service Behaviours?: Insights from a Qualitative Study

Anna-Lena Ackfeldt and Neeru Malhotra
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Anna-Lena Ackfeldt: Aston University, UK
Neeru Malhotra: Aston University, UK

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2010, vol. 1, issue 3, 43-55

Abstract: Based on a review of the extant literature, a conceptual framework for analyzing the associations between managerial strategies (internal communications, empowerment, supportive leadership and professional development), employee job attitudes (organizational commitment and job satisfaction) and prosocial service behaviours (PSBs) is developed. The authors explore the relevance of the proposed conceptual model and testable propositions regarding the associations between managerial strategies, employee attitudes and PSBs by conducting in-depth interviews of FLEs in a travel service organization. Based on the findings of the in-depth interviews, the relationships between managerial strategies, job attitudes and PSBs in the conceptual framework are largely supported.

Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jcrmm0:v:1:y:2010:i:3:p:43-55

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International Journal of Customer Relationship Marketing and Management (IJCRMM) is currently edited by Riyad Eid

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