Adoption of Electronic Payment Services by Iranian Customers

Abbas Keramati, Bahar Hadjiha, Rose Taeb and Navid Mojir
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Abbas Keramati: University of Tehran, Iran
Bahar Hadjiha: Tarbiat Modares University, Iran and Lulea University of Technology, Sweden
Rose Taeb: Lulea University of Technology, Sweden
Navid Mojir: University of Tehran, Iran

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2010, vol. 1, issue 4, 80-97

Abstract: The objective of this paper is to investigate customers’ adoption of Electronic payment services. This study contributes to existing e-payment and adoption research by presenting a detailed description of factors that enhance and inhibit electronic payment adoption. The proposed conceptual model has been developed based on TAM, diffusion of innovation and PCI models, and adding the factors of security, cost, perceived risk, culture, trust, service quality and network externalities. The model has been examined by using a questionnaire within the Iran context. Based on obtained results, practical implications and suggestions for Iran banks and financial institutions are discussed.

Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jcrmm0:v:1:y:2010:i:4:p:80-97

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International Journal of Customer Relationship Marketing and Management (IJCRMM) is currently edited by Riyad Eid

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