The Extent of Pilgrims and Umrah Performers' Reliance on the Mobile Exhibition Using Hologram Technology During the Performance of the Rituals

Osman Bakur Gazzaz and Hamza Saad Mohamed
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Osman Bakur Gazzaz: Institute for Hajj and Umorah Research, Umm Al-Qura University, Saudi Arabia
Hamza Saad Mohamed: College of Communication and Media Sciences, Zayed University, UAE & Minia University, Egypt

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2021, vol. 12, issue 4, 76-96

Abstract: The purpose of the current study was to reveal the role played by mobile exhibitions such as modern techniques using stereoscopic imaging technology (zebra and hologram) in enriching the knowledgeable experience of the pilgrims and Umrah visitors by providing awareness and guidance and contributing to the performance of their rituals from the beginning of their arrival to the end. A random sample of 400 Umrah performers and pilgrims (200 males and 200 females) were selected. The study used quantitative research methodology in the form of a survey. Results indicated that the dependence on hologram technology increased the level of awareness and guidance between the pilgrims preforming the rituals in the two holy mosques.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jcrmm0:v:12:y:2021:i:4:p:76-96

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International Journal of Customer Relationship Marketing and Management (IJCRMM) is currently edited by Riyad Eid

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