Designing an Electronic Supply Chain Management System in an Electronic Market Considering Customer Satisfaction and Logistic

Hamed Fazlollahtabar, Hamed Hajmohammadi and Amir Mohajeri
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Hamed Fazlollahtabar: Iran University of Science and Technology, Iran
Hamed Hajmohammadi: Mazandaran University of Science and Technology, Iran
Amir Mohajeri: Mazandaran University of Science and Technology, Iran

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2012, vol. 3, issue 3, 74-88

Abstract: A supply chain is a network of suppliers, factories, warehouses, distribution centers, and retailers, through which raw materials are received, transformed, produced and delivered to the customer. An effective and efficient way of handling this network is called a Supply Chain Management System (SCMS). The purpose of this study is to design an electronic supply chain system to be capable in an electronic market. Here, the authors consider a supply chain composed of supplier, plant, and customer. The aim is to optimize a real time web-based order-delivery system in which customer satisfaction is noted. As such, a comprehensive web-based order-delivery system in an electronic market is proposed and optimized applying mathematical programming.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jcrmm0:v:3:y:2012:i:3:p:74-88

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International Journal of Customer Relationship Marketing and Management (IJCRMM) is currently edited by Riyad Eid

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