Innovative Strategic Planning for the Design of a High Volume Production Line using Quality Function Deployment and a Batch: Flow Production Analysis

Roberto Yumbla, Stuart Lumley and M. Khurshid Khan
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Roberto Yumbla: Flexitallic Ltd., Cleckheaton, Kirklees, UK
Stuart Lumley: Flexitallic Ltd., Cleckheaton, Kirklees, UK
M. Khurshid Khan: School of Engineering, Design & Technology, University of Bradford, Bradford, West Yorkshire, UK

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2013, vol. 4, issue 1, 53-68

Abstract: This paper proposes an innovative factory planning methodology to achieve the objectives that were defined by Flexitallic for the future expansion of the Thermiculite production line. The concepts under investigation extend to the analysis of flow benefits and restrictions considering product features and demands addressed in a proposed Batch/Flow Comparative Matrix. Furthermore, this paper introduces the Quality Function Deployment (QFD) concept to support the manufacturing line design using a mechanism of incorporating commercial awareness in all stages of the product deployment. The original QFD ensures process planning by bringing parts deployment into parts characteristics through the House of Quality. This study renews the original QFD by developing the Strategic Alignment of Quality Function Deployment (SAQFD) to achieve proactive management of Houses III and House IV. The case study demonstrates the utilization and applicability of the proposed methodologies, and demonstrates their importance during the design of a high volume production line.

Date: 2013
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