Consumer Behaviour towards Organic Ready-to-Eat Meals: A Case of Quality Innovation

Stavros Vlachos and Nikolaos Georgantzís ()
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Stavros Vlachos: Queen's University Management School, Queen's University of Belfast, Belfast, UK

International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM), 2016, vol. 1, issue 1, 12-27

Abstract: This paper reviews literature on alternative convenience food choices and analyses the findings from consumer behaviour and manufacturing/retailing perspective. As consumers' demand for easy prepared and healthier food products has gradually increased, so has the related research activity. This address provides a synopsis of 60 relevant peer-review publications based on an online research carried out using related to organic ready-to-eat meals search terms. An overview of topic's most important outcomes is presented, compared and evaluated. Results reveal positive attitudes, increased interest and willingness to purchase such products. Research gaps are identified in the field of personal and social norms as well as in the regulation and seeking information process. Policy making implications and recommendations are also discussed in conjunction with future research opportunities.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jfbmbm:v:1:y:2016:i:1:p:12-27

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International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM) is currently edited by Constantin Zopounidis

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