Exploring Alternative Distribution Channels of Agricultural Products

Kallirroi Nikolaou, Efthimia Tsakiridou, Foivos Anastasiadis and Konstadinos Mattas
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Kallirroi Nikolaou: Department of Agricultural Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece
Efthimia Tsakiridou: Department of Agricultural Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece
Foivos Anastasiadis: Aristotle University of Thessaloniki, Thessaloniki, Greece
Konstadinos Mattas: Department of Agricultural Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece

International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM), 2017, vol. 2, issue 2, 36-66

Abstract: Fresh fruits and vegetables constitute the basis of many people's daily nutrition habits and different distribution systems have been developed to cover daily supply needs. Important components of alternative distribution channels among others are high quality, high standards and consumer-producer trust. Although numerous studies have been conducted on alternative types of distribution channels, there is a lack of research on consumer behaviour towards these ways of distribution. The aim of this article is to identify consumer attitudes and preferences towards alternative agricultural distribution channels regarding fresh fruits and vegetables. In addition, this article contributes to the understanding of consumer behaviour, by pointing out the factors that affect the final purchase of agricultural products.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jfbmbm:v:2:y:2017:i:2:p:36-66

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