Consumers Attitude Towards Healthy Food: “Organic and Functional Foodsâ€

Hanin Hosni, Drakos Periklis and George Baourakis
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Hanin Hosni: Department of Business Economics and Management, Mediterranean Agronomic Institute of Chania, Chania, Greece
Drakos Periklis: University of Crete, Crete, Greece
George Baourakis: Mediterranean Agronomic Institute of Chania, CIHEAM-MAICh, Chania, Greece

International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM), 2017, vol. 2, issue 2, 85-99

Abstract: Nowadays the consumer's health consciousness drives the agri-food market. Superfoods or foods with health-related claims, including organic and functional foods, are the latest trend in the food industry. Since entering the market these products are rapidly gaining a remarkable market share worldwide. In this article, the authors conducted a survey of 300 Greek consumers to better understand attitudes towards these products, through the implementation of factor and cluster analysis and linear regression. Analyzing consumers' perception of healthy food products, in particular, organic and functional foods, is the best way to determine the market orientation and to have a clear market segmentation.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jfbmbm:v:2:y:2017:i:2:p:85-99

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International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM) is currently edited by Constantin Zopounidis

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