Factors That Influence Consumer Buying Behavior of Fresh Packaged Food in Tunisia

Chaima Derbali, Drakos Periklis, Mamalis Spyridon, Gert van Dijk and George Angelakis
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Chaima Derbali: Mediterranean Agronomic Institute of Chania, Chania, Greece
Drakos Periklis: Department of Economics, University of Crete, Gallos Campus, Heraklion, Greece
Mamalis Spyridon: Department of Business Administration of Technological Educational Institute of Kavala, Kavala, Greece
Gert van Dijk: Department of Business, Consumer and Competence Studies, Nyenrode Business University and Governance, Breukelen, Netherlands
George Angelakis: Mediterranean Agronomic Institute of Chania, Chania, Greece

International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM), 2018, vol. 3, issue 2, 1-15

Abstract: This article provides current information about the consumer buying behaviors for fresh packaged food in Tunisia, and studies the Tunisian consumers' attitudes and perceptions of fresh packaged food quality. Based on this study, a potential marketing strategy can be introduced or improved to attract the consumer to purchase fresh packaged food. In this article, the quantitative method was applied by categorical regression which resulted in two models based on the consumption of fresh packaged food and the quantity purchased of the product.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jfbmbm:v:3:y:2018:i:2:p:1-15

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