Technical Report: A Visit on Coca-Cola Happiness Factory in Greater Noida

Neel Rai and Shivani Agarwal
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Neel Rai: LNCT College, Bhopal, India
Shivani Agarwal: KIET School of Management, KIET Group of Institutions, Ghaziabad, India

International Journal of Risk and Contingency Management (IJRCM), 2019, vol. 8, issue 1, 74-78

Abstract: In the education field, knowledge of the corporate world is very important. Authors have visited the Coca Cola Happiness Factory, Moon Beverages Pvt. Ltd., Greater Noida, and India's Only Happiness Factory Museum. The visit began with the introduction of the Coca-Cola Happiness Factory given by Mr. Saurabh Singh (Marketing Manager). The visit was to avail the practical knowledge about the Coca-Cola happiness factory and learned about the company and how the beverages are manufactured. Also highlighted is the beverage testing criteria. The author has seen the entire operational process of the Coca Cola product range (Like Limca, Mazaa, Kinley Water, Minute Maid, Coca Cola, Thumsup, Fanta, etc.) in bottles and cans of different sizes.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jrcm00:v:8:y:2019:i:1:p:74-78

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International Journal of Risk and Contingency Management (IJRCM) is currently edited by Narasimha Rao Vajjhala

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