Use of Social Media for Women Entrepreneurship (With Special Reference to Bhopal)

Neel Rai and Rajeev Sijariya
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Neel Rai: LNCT College, Bhopal, India
Rajeev Sijariya: Chhotu Ram Institute of Engineering and Technology, Meerut UP, India

International Journal of Risk and Contingency Management (IJRCM), 2020, vol. 9, issue 1, 20-28

Abstract: This article describes the role of social media in the empowerment of women entrepreneurs. Through survey analysis, the researcher will explore the role social media plays for women in business in India. This research has studied the utility of social media for women entrepreneurs. This is done by using a grounded theory approach to data analysis. The findings show that social media has had an overall positive impact on the lives of women entrepreneurs.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jrcm00:v:9:y:2020:i:1:p:20-28

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