Mobile Health Technology Evaluation: Innovativeness and Efficacy vs. Cost Effectiveness

Sherina Idrish, Afrin Rifat, Mehree Iqbal () and Nabila Nisha
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Sherina Idrish: Department of Marketing and International Business, North South University, Dhaka, Bangladesh
Afrin Rifat: Department of Accounting and Finance, North South University, Dhaka, Bangladesh
Nabila Nisha: Department of Accounting and Finance, North South University, Dhaka, Bangladesh

International Journal of Technology and Human Interaction (IJTHI), 2017, vol. 13, issue 2, 1-21

Abstract: Globally, the advancement of mobile technology and the growing number of mobile phone users has promoted the boom in mobile health services. The influence of mobile technology has, in fact, made healthcare delivery more accessible, affordable and effective today. Consumers are thus increasingly using mobile devices as health service delivery aids across various countries. However, questions remain as to how consumer traits like personal innovativeness and self-efficacy, financial costs related to the service delivery and demographics like age and gender may affect the usage and adoption of mobile health services, especially for emerging economies like Bangladesh. Conceptual model of the study identifies self-efficacy, facilitating conditions, effort expectancy and performance expectancy to be significant constructs that influences users' overall perceptions of mobile health services, along with moderating effects of both age and gender upon the selected factors. Finally, the study highlights managerial implications, future research directions and limitations.

Date: 2017
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