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Exploring the Influence of Affiliation Motivation in the Effectiveness of Web-Based Courses

Maurício Gregianin Testa and Edimara Mezzomo Luciano
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Maurício Gregianin Testa: Pontifical Catholic University of Rio Grande do Sul (PUCRS), Brazil
Edimara Mezzomo Luciano: Pontifical Catholic University of Rio Grande do Sul (PUCRS), Brazil

International Journal of Web-Based Learning and Teaching Technologies (IJWLTT), 2011, vol. 6, issue 4, 19-38

Abstract: Students are considered the central element of any learning process. This article examines one specific characteristic of students in Web-based courses: their affiliation motivation. The objective is to explore the influence of affiliation motivation on students in the effectiveness of Web-based courses. The authors conducted a case study of a Brazilian Web-based course. Six different data collection strategies were used: open and semi-structured interviews, direct observations, record and document analyses, and a structured survey. The results show the significant influence of three main constructs related to affiliation motivation (attention, positive stimulation, and emotional support) in four dimensions related to students: (1) their satisfaction, (2) their perceptions of course results and quality, (3) their perceptions of the effectiveness of Web-based courses compared with that of on-site courses, and (4) their perceptions regarding the advantages and disadvantages of Web-based courses.

Date: 2011
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International Journal of Web-Based Learning and Teaching Technologies (IJWLTT) is currently edited by Mahesh S. Raisinghani

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