Cultural Adaption of Hypermedia: A Contemporary State of the Art of Industrial Practice and Improvements by Multi-Trees

Judith Dödtmann and Ralf Wagner ()
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Judith Dödtmann: DMCC–Dialog Marketing Competence Center, University of Kassel, Kassel, Germany

International Journal of Wireless Networks and Broadband Technologies (IJWNBT), 2012, vol. 2, issue 4, 41-50

Abstract: Culturally adapted hypermedia design attracts increasing scientific attention. Complementing the conventional human-computer interaction studies we investigate the current state of companies’ cultural adaptation of their websites. This study evaluates a sample of 215 websites with respect to design and navigational aspects. Subsequently, we discuss the possibilities of structuring hypermedia and enabling the adaptation to culturally bounded user expectations. Moreover, we introduce metrics for assessing navigational burdens and outline the advantages of multi-trees for structuring hypermedia.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jwnbt0:v:2:y:2012:i:4:p:41-50

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