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Subjective Life Expectancy, Materialistic Values and Saving: A Cross-National Perspective

Volkan Yeniaras and Halil Kiymaz
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Halil Kiymaz: Crummer Gradure School of Business, Rollins & Kadir Has University

Iktisat Isletme ve Finans, 2015, vol. 30, issue 352, 09-30

Abstract: The purpose of this paper is to offer a theoretical framework that connects psychology and consumer behaviour by revisiting life expectancy. By treating subjective life expectancy as a variable that mediates the materialism-saving association, the aim is to discover the individual differences at a cross-national level. Data cover 14 OECD countries and are derived from the sixth wave of the World Values Survey. The results suggest that the materialism-savings association as well as materialism-life satisfaction relationship are affected by the subjective life expectancy variable introduced to the literature in this article.

Keywords: Materialism; Savings; Subjective Life Expectancy; Marketing Research (search for similar items in EconPapers)
JEL-codes: M30 M31 M39 (search for similar items in EconPapers)
Date: 2015
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