The Network Television Game: There May be No Best Schedule

Steven Brams ()

Interfaces, 1977, vol. 7, issue 4, 102-109

Abstract: The network television game involves three players, with each player trying to maximize his share of the market. An example is developed that illustrates how game theory can be applied to determine optimal competitive choices, given the players in the game are “sophisticated.” These optimal choices may involve strategies that do not lead to a player's best possible outcome.

Date: 1977
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