Research Note ---How Does Personality Matter? Relating the Five-Factor Model to Technology Acceptance and Use

Sarv Devaraj (), Robert F. Easley () and J. Michael Crant ()
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Sarv Devaraj: Management Department, Mendoza College of Business, University of Notre Dame, Notre Dame, Indiana 46556
Robert F. Easley: Management Department, Mendoza College of Business, University of Notre Dame, Notre Dame, Indiana 46556
J. Michael Crant: Management Department, Mendoza College of Business, University of Notre Dame, Notre Dame, Indiana 46556

Information Systems Research, 2008, vol. 19, issue 1, 93-105

Abstract: The five-factor model (FFM) of personality has been used to great effect in management and psychology research to predict attitudes, cognitions, and behaviors, but has largely been ignored in the IS field. We demonstrate the potential utility of incorporating this model into IS research by using the FFM personality factors in the context of technology acceptance. We propose a dispositional perspective to understanding user attitudes and beliefs, and examine the effect of user personality---captured using the FFM's big five factors---on both the perceived usefulness of and subjective norms toward the acceptance and use of technology. Using logged usage data from 180 new users of a collaborative technology, we found general support for our hypotheses that the FFM personality dimensions can be useful predictors of users' attitudes and beliefs. We also found strong support for the relationships between intention to use and system use.

Keywords: personality; five-factor model; technology acceptance; system use; collaborative technology (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (50)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:orisre:v:19:y:2008:i:1:p:93-105

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