Encouraging Eco-driving with Post-trip Visualized Storytelling: An Experiment Combining Eye-Tracking and a Driving Simulator

Zhiyin Li () and Ben C. F. Choi ()
Additional contact information
Zhiyin Li: City University of Hong Kong, Hong Kong
Ben C. F. Choi: Nanyang Technological University, Singapore 639798

Information Systems Research, 2024, vol. 35, issue 4, 1848-1872

Abstract: Visualized narratives have been broadly employed to help individuals understand complex environmental issues, increase green awareness, and encourage sustainable behaviors. However, sustainability awareness only sometimes translates to actual green practices. In this study, we develop and test a model that explains how eco-driving behaviors and attitudes toward efficient driving can be promoted with post-trip visualized narratives. Drawing on human-computer interaction research, we integrate the mental construal literature to reveal feasibility and desirability perceptions as underlying mechanisms. We test our hypotheses in two experiments involving eye-tracking and driving simulation. Results show that pairwise animated illustration and prospective narratives elevated eco-driving behaviors and attitudes toward efficient driving. In the meantime, static illustration and retrospective narratives influenced attitudes toward efficient driving. In addition, feasibility and desirability perceptions were significant mediators. Overall, this study contributes to information systems literature, human-computer interaction literature, and the construal level theory by unraveling the effects of post-trip visualized narratives on promoting ecological practices and attitudes.

Keywords: visualized narratives; eco-driving behaviors; feasibility; desirability; driving simulation (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.1287/isre.2022.0332 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:orisre:v:35:y:2024:i:4:p:1848-1872

Access Statistics for this article

More articles in Information Systems Research from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().