Research Report: The Effectiveness of Multiple Dialogues in Electronic Brainstorming

Alan R. Dennis, Joseph S. Valacich, Traci A. Carte, Monica J. Garfield, Barbara J. Haley and Jay E. Aronson
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Alan R. Dennis: Department of Management, Terry College of Business, University of Georgia, Athens, Georgia 30602
Joseph S. Valacich: Department of Management and Systems, College of Business and Economics, Washington State University, Pullman, Washington 99164
Traci A. Carte: Department of Management, Terry College of Business, University of Georgia, Athens, Georgia 30602
Monica J. Garfield: Department of Management, Terry College of Business, University of Georgia, Athens, Georgia 30602
Barbara J. Haley: Department of Management, Terry College of Business, University of Georgia, Athens, Georgia 30602
Jay E. Aronson: Department of Management, Terry College of Business, University of Georgia, Athens, Georgia 30602

Information Systems Research, 1997, vol. 8, issue 2, 203-211

Abstract: Members of brainstorming groups often pursue the same set of ideas rather than considering a wide and diverse range of ideas, which may reduce the number of ideas they produce. One way to reduce this cognitive inertia may be to encourage groups to engage in several simultaneous discussions or dialogues. This experiment, which studied groups brainstorming electronically, found that groups generated more ideas, more high-quality ideas, and more novel ideas when using multiple dialogues than when using single dialogues.

Keywords: brainstorming; idea generation; group support systems; groupware; cognitive inertia (search for similar items in EconPapers)
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orisre:v:8:y:1997:i:2:p:203-211

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