Using Geographical Information Systems for Decision Making: Extending Cognitive Fit Theory to Map-Based Presentations

Alan R. Dennis and Traci A. Carte
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Alan R. Dennis: Department of Management, Terry College of Business, University of Georgia, Athens, Georgia 30602
Traci A. Carte: Department of Management, Terry College of Business, University of Georgia, Athens, Georgia 30602

Information Systems Research, 1998, vol. 9, issue 2, 194-203

Abstract: As the use of Geographical Information Systems (GIS) by business becomes more common, we need to better understand when these systems are and are not useful. This research uses a laboratory experiment to extend cognitive fit theory (Vessey 1991) to geographic tasks performed using either map-based presentations or tabular presentations. The experiment found that decision makers using a map-based presentation made faster and more accurate decisions when working on a geographic task in which there were adjacency relationships among the geographic areas. Decision makers using a map-based presentation made faster but less accurate decisions when working on a geographic task in which there were no relationships among the geographic areas.

Keywords: Geographical Information Systems; Cognitive Fit; Maps; Graphics (search for similar items in EconPapers)
Date: 1998
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Citations: View citations in EconPapers (13)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:orisre:v:9:y:1998:i:2:p:194-203

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