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A Relatively Unbiased Measure of Discrimination Ability in Product Design: An Addendum to Buchanan and Henderson (1992)

Pamela W. Henderson and Bruce Buchanan
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Pamela W. Henderson: Washington State University
Bruce Buchanan: New York University

Marketing Science, 1995, vol. 14, issue 2, 250-252

Abstract: In this addendum, we present a measure of discrimination ability that is free of the downwardly biasing assumptions of previous discrimination measures. We discuss the magnitude of the bias in the previous measures, the reliability of all of the measures, intercorrelations among them, and their appropriate uses.

Keywords: new product research; buyer behavior; taste tests; discrimination ability; affect and cognition; Bayesian true scores (search for similar items in EconPapers)
Date: 1995
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